Video Marketing for Small Business 2021

People like to watch video – everyone

Back in 2016, Facebook’s VP of EMEA Nicola Mendelsohn predicted that facebook can be all video by 2021

And with the rise of short videos apps like TikTok, Instagram Reels and YouTube Shorts that prediction is now becoming a reality.

It simply means, whether you are a restaurant chain or a barber, video marketing is going to become an integral part of your marketing campaign.

But just like anything, it can be bit difficult for small businesses to tap into the power of video marketing.

In this post we are going dive deep into the concept of video marketing.

Why Video Marketing for Small Business is important?

As internet connectivity is increasing and mobile data rates are going down. Internet is reaching almost every corner of the society.

5 Years ago, people used to count every single mb they were spending. They were worried not to over consume the data.

Fast forward 2021, a 15 seconds short video is 2 mb.

Why video?

  • A video is a piece of content which can be consumed in 15 seconds!
  • You don’t have to speak the same language.
  • Easy to capture attention

Don’t believe us?

Look at these statistics

86% of businesses use video as a marketing tool. This was 85% in 2020, 87% in 2019, 81% in 2018, 63% in 2017 and 61% in 2016. – wyzowl

This trend clearly shows that consumers are wanting to consume more videos.

What if I don’t have big budget for video marketing for my small business?

That is a valid question, and you don’t need a huge budget to start promoting your business with video marketing.

You don’t need for an agency for your video marketing.

You don’t need a fancy camera

All you need is a mobile phone and you.

Types of Video Marketing for Small Business

Video is great, but what kind of video I should be making for my business? How do I know what my customers want?

You can create following types of videos

  • How to videos
  • Event videos
  • Live QnA videos
  • Demo Videos
  • Customer Review Videos

How to videos?

100 years ago, if you didn’t know something, you ask the expert.

Today if you don’t know something, you google! Right? 😀

This is true for your consumers as well.

After purchasing products / services from you or your competitor, they may have some questions or looking for how to videos for it?

You can jump in the opportunity and help them.

Not convinced?

Look at the searches in YouTube

Based on your niche, you can create your own how to / explainer videos

As a small business, this is one of the best way you can reach your potential customers.

Event Videos

If you regularly participate in trade shows, you can share your experience with your potential customers via video.

This helps you document your journey and help consumers understand your brand more closely.

Live QnA Videos

This meme will sum up everything

Your customers are human, and human wants things now! They don’t want to wait!

Your small business can leverage the power of Live QnA videos and reach more audience.

Why live videos are growing?

  • Instant answer
  • Live engagement (like / comment)
  • Interactive

The above video is the example of how live qna helps you grow your business.

As a consumer, you don’t have to wait, you get the instant answer to your burning question.

You as a small business can organise weekly live QnA around your products and services.

Demo Video

You just launched something new, you want to get the word out.

You can use the demo videos of your product and explain to your customers the advantages of it.

It can be your sales pitch as well.

Imagine creating a single sales pitch where 1000’s of people can see and understand about your products and services.

Using demo videos, you can reach wider audience to whom you cannot personally talk to.

Top platforms for video marketing for small business?

As a small business, this must be the number one question in your mind! It is already mid of 2021, what are the top platforms for your business to do video marketing?

Where do you watch videos? That is the first platform to start with!

But if you are looking for numbers, in order

  1. YouTube
  2. Facebook
  3. Instagram
  4. TikTok
  5. Snapchat
  6. Twitter

What type of videos small businesses should put on YouTube?

Small Business can put almost all kind of videos on YouTube, it is worlds 2nd most used search engine.

People are using youtube to search for almost everything

  • Review about products
  • Product demo or features
  • Tutorials
  • Educational Content

YouTube now supports 15 – 60 seconds vertical videos also!

Audience Type Everyone

Age Group 13 to 60+

What type of videos small businesses should put on Facebook?

Unlike YouTube, where you search for content, on facebook people discover the content.

As a small business, you should put videos that can help you get discovered by network effect.

Facebook also supports short form of videos.

Audience Type Adults

Age Group 35+

What type of videos small businesses should put on Instagram?

Instagram is also a discovery more platform.

People rarely search for videos on this platform. They often discover videos on Instagram.

Audience Type Teens + Adults

Age Group 13 to 35

What type of videos small businesses should put on TikTok?

Unlike other social networks, tiktok is the short video app.

Video duration ranges from 5 seconds to 60 seconds at max.

Whatever goes viral is one the feed of tiktok, so just like other social networks!

It is a video discovery platform.

Audience Type Teens + Adults

Age Group 13 to 35

What type of videos small businesses should put on SnapChat?

Snapchat is teen oriented platform. And just like other social network! Your business has the chance of getting discovered not getting searched.

Audience Type Teens + Adults

Age Group 13 to 35

What type of videos small businesses should put on Twitter?

Twitter has very serious audience.

Your business has getting more chance of getting discovered on other platform than on twitter using video.

Audience Type Adults

Age Group 35+

How can I make videos for small business?

We know, you don’t have fat wallet lying around and neither you have talented people for your video marketing dream.

You are a small business with less resources and big dreams. You want to start video marketing for your small business, how do you make your first video?

You can start with 15 seconds video just from your mobile phone. You don’t need fancy video editing apps.

2 thoughts on “Video Marketing for Small Business 2021”

  1. Wow! I was confused about video marketing for my bakery! Your content helped me understand how can I use video marketing! I want to understand, what are the best platforms to get started?

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