Ultimate Guide to Snapchat Marketing in 2021

When Snapchat was launched, it was used only for taking and sending pictures to their friends and family members. Now everything has changed. New techniques are established in social media platforms. People use it for various things, not only for capturing pictures and sending but also for their daily life. It will help you to stay connected with your loved ones and therefore, the world. 

It is part of everyone’s life these days. People use it often. With Snapchat, marketers can reach worldwide clients and become a part of everyone’s conversations.  Many companies use it for their commercial advertisements to enhance their sales.

As we all have seen in the last several years, that social media platform has developed a lot. We also know how social media can help us to grow our business. Your business can’t stand to disregard the effect this marketing channel can provide for your business.

We have also seen some businesses who are using Snapchat marketing techniques, and they can see amazing results coming from their campaigns. And also the interface is frequently a touch cumbersome and difficult to encourage. Suppose you wish to reach more and more youngsters than Snapchat marketing is a fantastic way to reach youngsters because Snapchat is a potent source of engagement with them.

There are various social media platforms where you can actually promote your brand, but when we talk about Snapchat marketing, We believe it is different from other social media platforms. So many entrepreneurs are spending their time on Snapchat to drive more leads and sales. Maybe you are facing issues about how you can connect to people? How can you use this platform? Don’t stress, we are here to help you with all these questions. You just need to have an account. All the details are given below. Don’t feel confused about what type of content will drive more leads. Just be confident and loyal to your customers. 

We will explain to you why you ought to market on the platform, excellent samples of success on Snapchat, the demographics of its users, recommended strategies and best practices.

In early 2011, Nine years also Snapchat was launched. In mid-2020 Snapchat became popular among people. Most of the Snapchat users are happy with all the features Snapchat provides to them.  Snapchat stays one among the most elevated 15 most usable social media in the world wide. Snapchat is a social media and social networking service. While Facebook, Instagram, YouTube still observe fundamentally a larger number of clients than a Snapchat month to month. Because Facebook was launched several years ago and of course, it has more users. But the success rate of Snapchat is also increasing per day. On the starting of 2020, almost 218 million users were dynamic on Snapchat consistently. That is numerous Snaps made, sent, and seen a day.

Snapchat in numbers

Snapchat is more than 280 Million users worldwide. And average time spent by user on the app is around 30 minutes a day.

Create a business account for Snapchat

As you know, you know that Snapchat is a digital marketing platform. But how to use it effectively? Don’t worry we can solve your queries. First of all, you need to create a Snapchat account to use it for your company. Not to worry if you are a new user or you belong to a small business outsized company. You can very easily create your business account on Snapchat. It will help you to get to more highlights which will uphold your advertising procedure.

  1. Download the app
  2. Create an account
  3. Set up a Business Account
  4. Start Snapping and creating campaigns!

Read How to Improve CRO

Why Should Businesses Market on Snapchat?

For marketing Snapchat can legally be considered one of the fantastic platform to showcase your business. While this will feel overwhelming for a few businesses (there are already many sites and platforms that we’ve to stay up with), it’s always an honest thing to possess a platform that gives new opportunities and ways to attach with our audience. 

Most of the marketers focus on Millennials, and even we believe that It’s an outright need in case you’re focusing on Millennials. Just because almost 71% of youngsters use social media and buy and search for things online as a part of their regular life. When they see your company advertising on their favourite social media, they will try to reach your website. And this is not the end; also, 51% of these groups use Snapchat around multiple times every day. 

We all know that Snapchat is very famous among teenagers because of its various features which attract its user to stay connected with it for long. Its market infiltration is beginning to attract more and more youngsters and older people too. 

Snapchat is a practical marketing channel. If your company sells something which will attract people between the ages of 12 and 34, then Snapchat is best for you. No doubt!!

Almost 76% of Snapchat users are also internet buyers.  Twitter is the most famous among celebrities and youngsters, but now Snapchat has built more users than Twitter. And in one year the success rate of Snapchat grew four times more than twitter. The US’s entire digital population uses Snapchat in their daily life. 

Do you want more social media traffic?

Every person in business needs traffic for its website. And when you expand your social media traffic, you need to create a strong connection with your customers and build relationships on various platforms to stay connected with them. Be friendly with your clients so that they feel free to communicate with you and be readily available for clients. Your loyalty will attract more users to your website and drive more leads. Brand loyalists and potential buyers cause you to support these individuals through the buying cycle.

Read Why you need social media marketing expert?

If you ever used any social media platform, then you might know that each social networking platform is different. They have their own additional features and tools. Yet to get a quick lift in your immediate boost in your social traffic, then you should follow some set of rules to stay engaged with your clients. Recall that your content says everything regarding your image, so ensure your blog entries, contextual analyses or infographics go well beyond to make the social sharing viewpoint more prominent.

  • Post to your story often
  • Inform your followers about an important milestone
  • Mix it up
  • Feature user-generated content
  • Offer discounts and promo codes
  • Take over another account
  • Promote your Snapchat profile on other marketing channels
  • Provide exclusive access
  • Reply to your followers
  • Create a sponsored lens
  • Let social influencers take over your account
  • Promote a new product
  • Post relevant content
  • Promote an upcoming event
  • Drive traffic to your website

Make the most of sponsored AR lenses

These Snapchat lenses are so interesting it will keep you connected with Snapchat. Snapchat’s artificial reality (AR) lenses change the manner in which clients experience the world. They superimpose digital effects, liveliness or designs on the head of a genuine picture.

Other than this, Snapchatters can also interact with the fortuitous image — the AR effect looks like as of your real-life image.

Almost 75% of Snapchat users engage with AR a day, creating a sponsored lens that reflects your brand is often an efficient way of using Snapchat for marketing.

This is the procedure to create in Snapchat’s Ads Manager a sponsored AR lens:

  1. Design your visual art in a 3D or 2D software.
  2. Import it into Lens Studio.
  3. Make sure you are also following Snapchat’s branding guidelines. As you are creating a lens for marketing reasons, be sure the lens displays your brand’s name or logo.
  4. Animate the artwork with effects in Lens Studio.
  5. Snapchat will go through the lens before it is available to the public.
  6. Once it is approved, publish and promote your unique lens.

If you need help with SnapChat Marketing, get in touch with our team.