The baking industry has seen steady growth within the past few years, providing more opportunities for bakeries to boost sales. Bakeries are popping up all over the country – according to the Small Business Development Center the U.S. bakery industry includes more than 2,800 commercial bakeries with combined annual revenue of about $30 billion, along with about 6,700 retail bakeries with annual revenue of about $3 billion. With the growth of the industry and revenue opportunities, the need for bakeries to set themselves apart with unique bakery promotion ideas is enormous.
The best bakeries have delicious products but they need great marketing.
Perhaps, this is one of the biggest advantages bakeries have over other food-centric businesses is the unique ability to market themselves. Demand is driven by consumer preferences and by the extent to which grocery stores choose to operate their bakeries rather than buy from commercial bakeries.
Profitability for individual companies is determined not only by the efficiency of operations but marketing efforts as well.
Marketing is one of the most important aspects of any business if you want to make it successful which is why a lot of new businesses often devise a promotion/marketing plan to grow and expand their organization. However, promoting a business isn’t easy and requires careful planning if you want to execute it efficiently.
The same holds for your bakery business also. Once you have the initial materials and licenses in place and have finally opened your bakery to customers, you need to come up with different ways to promote it. How will you lure in more customers? What are the different ways that you can employ to reach out to a broader audience?
All these questions are essential to answer if you want to expand your bakery business and want to grow your customer base. We understand how difficult this can be so we have listed down a few ways in which you can market your bakery and reach out to more people.
Local SEO for bakeries
Most of the cake bakery business owners think about some content marketing. However, when it comes to local SEO for bakeries, it is a different game. Fresh and fantastic content brings traffic or people to your website by getting the search engines to index your content. People search keywords for cake shop online, and your content will pop in the search engine results pages or SERPS.
To be on the top of Google involves marketing your Bakery listing, using the right keywords for your website, backlinking, getting more reviews online from your satisfied customers, and effective content marketing. Your bakery shop – should mainly focus on making than selling baked goods like cookies, cakes, cupcakes, bread, pies, and pastries.
Since all bakeries are unique, and most are recognized due to the delicious baked products its visitor’s love, being present when your customers are looking for you, will give your business a new edge.
Promoting your bakery with photos
Delicious-looking photos can sometimes be all it takes to make someone come to your bakery, and are much more compelling than text. Because of this, be sure to include some images of photos of your bread, pastries, and other baked goods.
Want to add Images of your bakery in you Google my Business Listing? Talk to us
The most important thing to remember when choosing photos is that they need to be real examples of your food. It should go without saying but never use stock photos. You may think you’re saving time, but if the photos on your site look nothing like what you sell, customers will feel misled. Even a few quick photos shot on a smartphone are better than photos that aren’t authentic.
Marketing your bakery with Social Networking websites
Use social media to showcase your most drool-worthy pastries, daily specials, and community events or classes. Ask patrons to tag you in their social media posts or create a fun hashtag. They will help market your business to their followers and friends—for free!
Before you go and start posting whatever you want, however, take some time to understand social media marketing.
On social media, people don’t want to buy things regularly – it’s their time to browse photos and videos, catch up with old acquaintances, or find the latest events – so don’t hammer them with overtly promotional materials.
Social media works best when it is a mixture of conversation, content, and promotion. The right mixture of each aspect will vary looking at your market, business, and audience. Still, it’s safe to assume that no one wants to follow an account that’s posting advertising and promotional content purely.
Marketing your bakery with your blog or website
Apart from using social media platforms, you can also make an online website for your bakery where you can allow the customer to order things online.
An online website makes it convenient for the customers to order their favorite bakery item without having to leave their house or send your message or worst case, call you.
Giving discounts and free delivery schemes to your customers will make you more famous among them and more likely to be chosen when the customer needs to order some desserts or baked goods for the home or at the party.
If you don’t want to start an online website, then you can open a blog for your bakery and promote your business by sharing baking recipes, baking event details, and so on.
Blogs are cost and effective way to increase your customer base, and you can attract more people by giving discounts to people who subscribe to your blog.
We can pinky promise, you can do this without writing a single line of code! Talk to our experts and learn how!