Almost 30.7 million small and medium size businesses competing in the United States, investing in the Google My Business search engine optimization (SEO) is integral in establishing your industry authority and driving customer engagement.
Google My Business is a free application that permits businesses to deal with their digital presence without doing any additional work on their website or social network. Google developed GMB to make it easier for online customers who are looking for your business online.
Through Google My Business optimization, you can display and update your business details with ease, including your location, phone number, website link and promotional assets. More importantly, you can ensure the accuracy of your business data and keep a consistent brand image on search engines. If you have a local business, you will want to set up your business location on Google My Business so people can easily find you when they search in Google Maps.
Half of the people that search for their mobile end up visiting a store, they found the same day itself. Move your prospects and leads down the sales funnel with Google My Business optimization. In this post, we discuss why GMB SEO is essential and how to optimize Google My Business listing page. Read on and discover more about how Google My Business SEO can improve your local search visibility and increase your sales.
In nearby searches, clients get a lot of data on those top three choices immediately they can see both how different clients have rated every one and exactly how much the distance away they are. For most consumers, that’s enough information to make a decision and head out, without ever bothering to scroll further down.
How Important Is Google My Business Optimization?
Every business needs a Google My Business listing. It offers an abundance of business details about your business to Google and local customers and provides a fruitful local search presence. The details you provide in your Google My Business profile are used in a number of different ways by the search engine, from populating the highly visible knowledge panel. Google My Business signals are crucially essential to local search, and their impact is growing year-on-year. They are presently one of the characterizing factors in local search success, so realizing how to optimize Google My Business could be the difference your local business needs to flourish.
Google Knowledge Graph makes use of verified GMB information to generate a list of these local establishments and all their details that are relevant to a particular search query, like “where can I get Lunch near me at 3 PM?”. Your GMB listing is synced with your Google Map location and then ties into the usual Google Search functions. So you can say that, yes, your brand can optimize itself for search, but you also get an added advantage when someone specifically searches for your products and services in your general location.
Google My Business optimization service allows you to
- Provide accurate information to online users
- Drive quality leads and traffic to your website
- Maximize your chances of appearing on Google’s Local 3-Pack
- Engage with customers
- Rank high on search results
- Strengthen your online reputation
- Build your brand authority
- Attract attention to your brand
- Earn consumer trust
- Create and share updates, events and announcements
- Boost your local presence
- Build your brand
Your Step-By-Step Guide To Optimize Google My Business
For local businesses, it’s equally essential to ensure that your Google My Business Listing is upgraded. Here’s how to improve your Google My Business listing:
Use a local number
Your business’ first contact number plays a significant role in lead obtaining and change. Usually, clients who couldn’t discover your telephone number online are likely to move on to your competition. Don’t let this be the case for your company.
In addition to keeping your phone number consistent between your different listings, it’s also essential to use a phone number with local area code. That’s one extra signal to Google that you are local. Make sure the name you use for your Google My Business listing is also displayed somewhere on your home page or whatever landing page you link to from your Google listing.
Upload high-resolution images
Photographs help your listing to stand out and give potential customers a brief look at what’s in store. Ensure you use high-quality pictures that make your business look good and show off your products. The ability to add photographs to your Google My Business posting has been around for some time, but including videos is a relatively new feature that Google introduced. Instead of being afraid, get energized! You can now be able to add a 30-second video about your company that will catch people’s attention to the most popular place people go to search and find information: Google!
Keep in mind the following guidelines on how to optimize images for Google My Business:
- Format: JPEG or PNG
- Size: 10KB to 5MB
- Minimum Resolution: 720 x 720 pixel
- Duration: Up to 30 seconds long
- File Size: up to 100 MB
- Resolution: 720p or higher
Avoid Google penalties
Google doesn’t tolerate fraudulent activities. These may result in account suspension and removal of all your business information from search results. You don’t want this to happen. Be sure to read Google’s rules for GMB listings to avoid acquiring penalties. Google suspends business listings for a scope of offences. Getting suspended is stressful, confusing, and bad for business, so it’s best to avoid doing anything that puts you and your business at risk of it.
Make sure your website and content is optimized for search
You want to be easy to find when someone in your city is looking for what you sell, and Google is the best way to get in front of your customers at that exact moment. Don’t let the opportunity slip by because you didn’t take the time to optimize your Google My Business listing properly. A reliable website that’s optimized for both your customers and search engines will be that much more likely to make it into the list of the top three in a local Google search.
Leverage the Google My Business Posts section to share your news updates, promote your exclusive deals or showcase your products. This is a fantastic way to boost your local search visibility.
Complete your business information
There are a variety of inquiries Google needs you to fill out to finish your Google My Business profile. When done, your listing will have relevant, necessary data that will make it simpler for potential customers to find more information about your company. And if you don’t fill out that data, another person could. Many business owners don’t understand that anyone can suggest a change (or “edit”) to your business listing — and that includes your competitors.
Your GMB profile fills in as one of your primary information about your business. Accordingly, it would be best if you guaranteed online clients can discover the data they need when they show up on your GMB page. A comprehensive business profile includes your:
- Customer reviews and ratings
- Related searches among others
- Company name
- Contact number
- Working hours
- Questions and answers (Q&A)
- Company photos
- Website link
- Business category
- Link to Google Maps
Google motivates business owners to ask their customers or clients for online reviews. Online reviews show up next to your listing in Google Maps and your business Knowledge Panel in search results. Online reviews enable your business to stand apart among search results. Also, online reviews are known to affect search result rankings, buyers trust, and navigate rates.
Ask your customers to take a couple of moments to give you a review on Google. Include an encouragement on promotional materials you hand out or set up in your store. Besides encouraging your customers to provide reviews, it is also your responsibility to respond to positive and negative customer feedback. In this way, you show both search engines and online users that you prioritize brand experience.
Learn why you Google My Business listing is not ranking on top 3, book a free call today!