Almost every month, 130 million people tap on an Instagram shopping post to know more about the products. People of today love sharing scraps of their lives online. Out of the 7.7 billion people of the world, an astounding 3.5 billion people are part of the online world. One of the most famous platforms is Instagram.
According to Instagram, the platform has 1 billion monthly users! And its fame keeps on rising. According to information revealed by Apple, Instagram was the second-most downloaded application.
Glossier is an online makeup brand boasting $1 billion in sales, an uncommon sight for a four-year-old company. To what does the company owe its success? Partially, to Instagram Shopping.
70% of customers go to the application to do their online browsing. So, Glossier CEO Emily Weissto brings Glossier to where her target audience was: Instagram.
While shopping on Instagram isn’t the newest coordination for the social networking service, it has been making, refining, and calibrating its shopping experience, adding new features to the shopping experience for consumers, like Checkout, which permits users to purchase directly in the app.
For businesses, Instagram shopping posts are a unique method to showcase your products and drive more deals.
Especially now, thanks to Instagram’s new checkout feature, which lets you purchase items directly on Instagram without ever leaving the app!
So considering this in mind, it’s an ideal opportunity to ensure you’re using Instagram shopping posts as effectively as possible — we’re talking about lovely imagery, great captions, and closing the deal timed to perfection.
Ready to learn more about how you can drive more deals with Instagram shopping posts?
In this following guide, we will take you through how to get set up with shopping on Instagram and convert your followers into customers:
What is an Instagram Shop?
Instagram Shopping permits customers to make purchases directly through the Instagram app. Upload photographs and tag products with the product name, cost, and link to buy.
It’s something 130 million users each month are interested in, and advertisers should observe.
If your target audience includes anyone under 35, there’s a strong chance that they are using Instagram. Instagram Shopping gives your business a vivid storefront for people to explore your best items. With Instagram Shopping, you can share highlighted products through your natural posts and Stories, or have people discover your creations in Search & Explore.
When someone click on a product tag on your post or a product sticker in your story, they’ll be taken to a product description page where they will see:
- A picture of the product from your post
- A description of the product
- How much product costs
- A link that takes them directly to your website, where they can buy the product
Main Benefits to Setting Up an Instagram Shop
One of the most trending social media platforms among the Millennial – Instagram, has been on the path to evolution & success since its beginning.
Instagram is an attractive visual platform that has been up-to-date with its innovations & feature enhancements. These advancements have led to over a billion active monthly users and millions of active brands on the channel.
One such feature that has been is Instagram Shop that is modifying the social media landscape & its use for e-commerce brands, influencers & more.
Okay, Instagram Shops work – but do you know what exactly gives them such power? Here are key reasons:
1) It Allows You to Promote Products Directly:
Instagram has always been a fantastic platform to connect with your target groups and deepen customer relations. As a business, you only get miserable link on your profile. Still, to this day, you can’t add clickable links to Instagram post descriptions. This made it hard to promote individual products. Keep in mind, and you only get one link in your bio. Sure you can refresh every time you share a new post, but what about all of your last posts that no longer have a link to your store?
Enter Instagram Shop.
An Instagram Shop lets you flawlessly incorporate the entirety of your Instagram content with your store. This is great – mainly when 65 percent of top-performing brand posts feature a product of some kind. Now, you can work on your product promotions into your posts and Stories and avoid the irritation of harassing your followers to “Click the link in our bio!”
2) It Reduces Friction and Makes Shopping Easier for Consumers
If you want to increase conversions on your e-commerce site, you need to consider the user experience it provides to your visitors. It can be difficult enough to drive customers to the checkout page, and once they’re there, there’s a whole other set of complications to consider that could prevent them from purchasing your products. Customers will encounter points of friction that prevent them from finalizing their purchases. Almost 68% of shopping cart abandonment rates for e-commerce stores. Therefore, it’s essential to reduce friction to ensure your customers make it through the checkout process so they keep coming back to your online store.
There’s a lot of noise online.
With so many businesses competing for attention, it can be tough to get customers to leave what they’re doing on social media and visit your store.
The solution? Don’t try to get them to come to you – take your store to them.
An Instagram Shop removes friction from the purchasing process by making it easier for shoppers to browse your catalog, check prices, or learn more about a particular product.
Instagram’s new checkout feature enhances the shopping experience.
Shoppers can tap it to choose from various articles, sizes and colors, and then proceed to payment — without leaving Instagram.
And after they place their first order, their information (name, email, billing information, and shipping address) is saved in Facebook’s database, allowing you to send them notifications about processing and delivery.
3) Expose Your Products to Users with a High Purchase Intent
Every advertiser knows that campaign success hinges on understanding your customers well. But if you’re only using demographic information to identify your customers, research shows you could be losing out on 70% of mobile shoppers.
When you tag a product in your instagram post, that post will be included in Instagram’s new Shopping Explore tab. By developing Instagram engagement through practices like optimizing your hashtags, you can get your products to show in the Shopping Explore tab.
You’ll also reveal your products to your target audience because these shopping posts are personalized and based on users’ interests and past engagement.
This is amazing because audiences viewing the Shopping Explore tab tend to have a high purchase intent. They’re likely to buy.
How to Set Up Your Instagram Shop?
If you like to setup your Instagram shop, please follow these following steps
Step 1: The Eligibility Requirements and Lay the Groundwork
Step 2: Make sure you add your Product Catalog to your Facebook Shop
Step 3: Build Up the Instagram Sales Channel
Step 4: Keep patience till Your Account to Be Approved
Step 5: Be sure which Facebook Shop to Add to Instagram
Step 6: Tag Your items in Your Instagram Posts and Stories
How to Promote Your Shop on Instagram?
Ensure the posts you run as advertisements include high-quality pictures, descriptive hashtags, and accurate tags. That will make purchasers more receptive towards your business.
1. You can use Hashtags to Gain Exposure
2. Purchase the Product Sticker Feature in Instagram Stories
3. Instagram Shopping Ads
That’s it, but having consistency and brand image will drive more sales.
If you are new to Instagram shop or you have some questions regarding how you can setup right Instagram shop, feel free to reach to our experts and book a call.