You have a business, and you want to grow! You decide now is the time for paid marketing! But next question you have in your mind, you should go for Facebook Ads or Google Ads? Which is better for your business, well in this blog we are going to answer this question, once and for all.
In this 21st century, people like you are getting advance not only in their respective fields but also they are experts in technical things too. These advancements had made a lot of changes in advertising or pay per click marketing.
Paid marketing or as we call, pay per click marketing is beneficial for every business because it gives you choices. While Facebook is the king of social media, Google is the king of search. And their long-standing rivalry is helping businesses leverage the power of reaching potential customers more easily.
Choosing what is the right choice for your business among Facebook Ads and Google Ads can be frustrating.
While both are fantastic choices. But the right platform depends on your business.
This blog will help you out to get all the answers in your mind.
If you have to read one article on Google Ads Vs Facebook, well this is the article for you
We have been in this business for several years and helping our clients with all the digital marketing problems we know there are many startup planners and small businesses who couldn’t spend a large amount on advertisements.
They have a low budget for marketing. And now they need digital marketing experts like us to guide them and help them in deciding where to spend dollars and how to save. We understand your concern that it is extremely challenging for you to know where to spend. Let us help you to know the benefits of both the advertisements and which is better for your business and let’s have a debate on Facebook Ads vs Google Ads. There are several steps involved in both the ads, and both of them offer good profit to businesses. Let us discuss the features of Facebook Ads and Google Ads. And in the last section of this article, all of your doubts will be solved.
What are Google Ads?
Google is one of the most utilized search engines in the world. People are familiar with it and are also comfortable in using it. With the evolution of Google, it changed the perspective of people towards the internet. These days google almost searches more than 40,000 search queries every second. And now you can imagine the number of searches per minute, hour, and a day. It’s more than 3 billion search queries per day.
Nearly 70% of online users search for anything and everything on Google. It has shown consistent growth in the viewers since 2000.
Almost 95% of people use Google in their daily life for searching for products, services, or any knowledge.
Google Ads is the biggest pay per click advertising platform and it covers about 80% of websites on the internet.
It receives the maximum number of clicks per day by the user among advertising platforms.
It works partly on cookies and partly on keywords determined by advertisers. It is a pay per click advertising where the advertisers have to pay only when a user will click for the ad not when he sees it. There are several other search engines on the internet, and they also follow the same techniques. And also Bing Ads work similarly to Google Ads.
You can use Google Ads on non-search websites too.
How Google Ads help you gain new customers?
When a user, for example, someone searches “hair salon in new york”. Then Google will create a list of the salons which are near to the user location and show it to the user.
You can see the listings which show “Sponsored” on the right side of the corner or marked with an “Ad” on the left side of the detailed list.
This is a list created by the google of all the salons near the user by tracking the location and also shows the relevant details for the user access.
The main target of all businesses is to get more customers for their business. They focus on the targeting of keywords for getting more customers.
When the company starts ranking, it will begin to gain customers and more leads.
What customers are searching for, this keyword researches done by the advertiser to enhance or optimize its ads and rank among its competitors.
A user enters specific words and phrases in search queries, based on your keyword targeting, Google will start showing your results. And whenever a user clicks for the ad, you are charged a certain amount of money for the advertisement.
These are major types of ads you can run on Google
- Search Ads
- Display Ads
- Video Ads
How Facebook Ads help you gain new customers?
As we all know that Facebook and Instagram are some of the most used social media.
Facebook was found in 2004 by Mark Zuckerberg. It is among one of the world’s most valuable companies and well-known company.
While Google ads are known for intent-based search, Facebook ads are known for discover ads.
Now being, a popular global social networking website, Facebook has enabled advertisements made on its platform visible to all the users of Facebook and its subsidies.
How does Facebook stand-in comparison to Google? Facebook has around 2.27 billion monthly active users. It is a social powerhouse among all the social media that is available on the internet these days.
Facebook provides self-serve tools through which advertisers can target their audience thoroughly, and they can also track the report of it with the help of analytics reports that will track the performance of each advertising campaign.
Facebook Ads accounted for 25% of all online ad spend, and as we all know that among advertisers, Facebook ads are so popular.
Why Facebook gained popularity? Facebook knows our social behavior and knows your daily activity.
There is so much information on Facebook about ourselves that we are not even aware of that.
Facebook creates a portfolio of the user, which can be changed later. But it has a lot of data points about the users.
Now you as a business need marketing and advertising for the maximum number of sales.
There are multiple functions on Facebook that advertisers can access and use it, for example: Through Facebook’s Business Manager platform, an advertiser can create a marketing campaign and spread awareness about their company or business.
The reach and visibility analytics reports will help the businessman to maintain the report of all the records and help him compete with other large companies with much larger budgets.
Facebook uses data points like checkin, traveling to, your current web activity, topics you engaged in, your birth date, and so on.
For small business owners, Facebook Ads remain popular and profitable.
Your adverts can be directed to users who are potential customers of yours. Whenever someone wants to buy some services or products, the advert will allow him to reach the brand where he or she can accept that service or product.
You might have been using Facebook, and you have seen the advertisements for the product and services that you have been searching on google, and now you are confused with the question that “what I searched on Google, how does Facebook know?” Well, Facebook does not have access to your search history on Google.
In the background, Facebook is monitoring your web activity via Facebook Pixel and makes the database of potentials buyers.
This data gives advertisers like you and edge and target to only potential customers instead of reaching cold customers who may not even buy your products or services.
How Facebook Ads and Google Ads differ?
You have been reading this article to know the significant difference between Google ads and Facebook ads.
Now you have all the knowledge of Google ads and Facebook ads, but What’s the difference between Facebook Ads and Google Ads?
Well, the major difference between Facebook Ads and Google Ads is the methods of showing advertisements to the consumer.
Facebook ads are the advertisements shown on Facebook are based on their interests of the user while of Google ads the advertisements are shown when the user specifically searches for a product.
So it will be fair enough to say, google mainly focuses on lead conversion, but, in comparison to Google, Facebook primarily focuses on brand outreach.
People use Google to find things and they use Facebook to stay in touch with their friends and family.
So if you are a brand, which is looking for customers, then using Google ads would be great. But if you are planning to build a brand, then the Facebook platform is great.